BUSN 250: Introduction to Marketing

Introduction to Marketing

BUSN 250: Introduction to Marketing
3
4
12 credits
English 100

Students will learn how to develop their own Marketing Plan. This course introduces the students to the basic concepts, terms, functions, and practices of marketing. The course provides a general knowledge of marketing including marketing mix, segmentation, targeting, positioning, and customer relationship management. Particular emphasis is placed on the core elements of a marketing plan – situation analysis, marketing strategy, sales forecast, and expense budget.