You are here

Mass Communication 130

Explorations in Communication

Number of Credits: 3

Length of Course: 14 weeks

Classroom Hours per Week: 4

Prerequisites: C+ or higher in English 098

Corequisite: English 099​

Text: Mass Communication in Canada (7th ed), Gasher et al

Course Description

This course is an introduction to historical and contemporary approaches to critical media studies. The student will learn how Media Studies evolved as a scholarly discipline, how mass media institutions, products, audiences and effects are studied today, how various forms of mass media are produced and consumed, how new digital media and Internet communication transform traditional relationships between mass media and society and between mass media and individuals. Mass media today is one of the most powerful instruments by which people are entertained, educated and persuaded and an understanding of how media operates and affects people is increasingly necessary not only for people working in the media, but also for people working in business, administrative, educational and other professional contexts.

Course Schedule:

Week Topic
Week 1 Introductions
Week 2 Communication; Mass Communication; Media; Mass Media (Read text pp 3 - 20)
Week 3 Evolution of Media Studies I (Read text pp. 21 - 32)
Week 4 Evolution of Media Studies II (Read text pp. 33 - 44)
Week 5 Varieties of Media Studies (Read text pp. 50 - 60)
Week 6 Media Audiences (Read text pp. 61 - 70)
Week 7 Representation (Read text pp. 71 - 90)
Week 8 News Making (Read text pp. 91 - 106)
Week 9 Advertising; Television (Read text pp. 107 - 126)
Week 10 Film I (Read text pp. 127 - 137)
Week 11 Film II (Read text pp. 138 - 147)
Week 12 New Media (Read text pp. 148 - 158)
Week 13 Media Ownership (Read pp. 159 - end)


2 Mid-term Exams (Weeks 5 & 9) 20% each
Final Exam 30%
In-Class Presentation 20%
Participation 10%


Jean Hebert, B.A. (British Columbia), M.A. (Simon Fraser)
Ian Chunn, B.A., M.A. (Toronto), B.Ed. (British Columbia)

Transferability: see