Advertising as Social Communication
12 credits and Communications 110 or 130
CMNS 223 is part theoretical and part practical. Advertising as Social Communication presents an exciting selection of ads through the investigative lenses of social communication, consumerism, and representational strategies. As advertising is becoming more and more ubiquitous, multimodal, and manipulative, we continue to remain unaware of the immense persuasive effects it has on us. Thus, this course is designed to foster a critical understanding of advertising as a form of social communication embedded within broader cultural and economic contexts. Insightful, informative, and intriguing, CMNS 223 outlines the grand scheme of the world of advertising and examines its possibilities for near and not-so-near futures.